Sales Secrets

The Buyer Evolved, But Most Sellers Didn't | #1394

Episode Summary

It's time to break down why so many outbound teams are underperforming right now. The buyer changed, but most sales motions did not. Brandon explains the three types of outbound teams, why activity and tools alone are not enough, and how signal-driven teams win by focusing on relevance, timing, and decision quality.

Episode Notes

• Why old outbound playbooks are breaking
• The problem with activity-first teams
• Why more tools do not fix weak targeting
• The 3 signals winning teams act on
• Why speed matters after buyer signals appear
• How leaders should coach decision-making, not just output