Sales Secrets

The Best Hire I Never Paid: Lessons From Building With My Dad

Episode Summary

When Seamless AI first launched, inbound demand was pouring in, but Brandon Bornancin couldn't afford another salesperson. So he asked his dad, a 20-year software sales veteran, to work for free. In this episode, Brandon shares how that decision became one of the best experiences of his life, and five lessons it taught him about resourcefulness, asking for help, and building with the people you love.

Episode Notes

Behind every growth story are the people who showed up when it mattered most. In this episode, Brandon tells the story of bringing his dad onto the Seamless AI sales team in the early days. He talks about what it was like to watch his dad in his element, and why an investor who got a 52x return still remembers that story years later.

In this episode, you'll learn:

• Lesson 1: When Money Is Tight, Get Resourceful. How to find the skills you need in the network you already have.
• Lesson 2: Ask for Help, Specifically. Why vague asks get ignored, and how to make it easy for people to say yes.
• Lesson 3: Experience Is a Growth Lever. How decades of sales experience helped an early-stage startup win customers, and why learning goes both ways.
• Lesson 4: People Remember How You Show Up. Why your stories, not just your numbers, are what people remember.
• Lesson 5: Build With People You Love. What Brandon learned from working alongside his dad, his wife, and his closest friends.
• This Week's Challenge: A simple way to thank the people who showed up for you.

Key quote:
"Your numbers tell people what you achieved. Your stories tell them who you are."

RESOURCES & LINKS

• 📘 Grab a copy of Scale Your Sales: https://tinyurl.com/2twwf864
• 🔔 Subscribe on YouTube for weekly sales and startup lessons: https://www.youtube.com/@Brandon_Bornancin 
• 🚀 Try Seamless AI free: https://tinyurl.com/38fvynzs
• 🎧 More episodes of the Sales Secrets Podcast: https://tinyurl.com/muh47drd

FOLLOW BRANDON FOR MORE BUSINESS TIPS

• LinkedIn: brandonbornancin
• TikTok: brandonbornancin
• Instagram: brandonbornancinofficial
• X/Twitter: bbornancin
• Facebook: seamlessai

ABOUT BRANDON
Brandon Bornancin is the Founder and CEO of Seamless AI, an AI-powered sales automation platform with more than 1.5 million users and $250 million in sales. Before Seamless AI, he sold for IBM Interactive and Google. He has written seven books, including Scale Your Sales, his playbook for finding prospects, closing deals, and scaling.

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