A tiny change with massive impact. In this episode, Brandon explains why pasting your availability directly into emails dramatically increases booking rates,. and how reducing friction preserves momentum and speeds decisions.
Sellers often rely on scheduling links without realizing how much friction they introduce.
In this episode, Brandon breaks down why links often stall momentum, how visual availability lowers decision effort, and why one-click scheduling outperforms multi-step flows.
You’ll learn the psychology behind initiation versus selection, how to implement inline availability using tools like Calendly, Outreach, or SalesLoft, and why respectful, low-effort asks consistently convert at higher rates.
This episode is a practical example of how small friction reductions create outsized gains.
If you want more meetings without more follow-up, this simple shift can change everything.