Sales Secrets

#307. Shari Levitin - The Scared Brain VS The Smart Brain In Sales

Episode Summary

Welcome to another episode of the Sales Secrets Podcast. In today’s Entrepreneur Secrets, Shari Levitin how happiness fuels productivity, not the other way around. She talks about the three parts of the brain and how to maximize use of your smart brain for sales. And since you cannot use two parts of the brain at once, such as your reptilian brain where the fight or flight response is located, you must move to your smart brain to ensure you are using that part of the brain to sell effectively. To get to the neocortex, you have to pass through the happy place, the midbrain. That's why you must first build rapport first before talking about your product, because there is no direct access to the smart brain from the reptilian brain!

Episode Notes

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Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.

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ABOUT BRANDON

Brandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.

Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world’s best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.

Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”

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