“Send me something” often sounds like interest, but it’s usually a signal of uncertainty or hesitation. In this episode, Brandon explains what buyers really mean when they ask for collateral and how to turn the moment into forward movement instead of delay.
Buyers frequently ask for decks, case studies, or follow-up materials... but those requests don’t always mean progress.
In this episode, Brandon breaks down why “send me something” is often a polite exit, how sending collateral too early kills momentum, and what confident sellers do instead.
You’ll learn how to diagnose the real reason behind the request, the exact questions that reopen a decision, and simple frameworks to trade content for commitment.
If your deals keep stalling after you “send something,” this episode shows you how to fix it.