Sales Secrets

#153. Lance Tyson - Get Serious About Rapport

Episode Summary

Lance Tyson believes sales is a high-stakes team sport. As Founder and CEO of Tyson Group, a Selling Power Top Sales Training Company–and with more than 30-years focused on the sales training of America’s professional sports teams–my mission is to coach sales leaders in every industry to run and win the complex sale. Lance’s passion is developing sales professionals so that they can take their organizations and careers to the next level. Using an innovative approach to team development–Assess, Design, Train, Coach – He develops a tailored playbook that aligns talent, marketplace, and management to create a training process that delivers long-term, impressive results. Developing entire sales forces and advising on the installation of sales methodology for premier organizations nationwide is what Lance focused his firm on and that wins them industry recognition year after year. As the trusted advisor to executive management teams, he had the privilege to consult on negotiation strategies on multi-billion-dollar naming rights and sponsorship deals for the nation’s biggest sports stadiums. Lance is currently a managing partner of Tyson Eppley Management in Columbus, Ohio. Previously, he was the CEO and Senior Vice President of Sales of Dale Carnegie Training in Ohio and Indiana. Specialties: Negotiation, leadership development, strategy development, and implementation, sales training, and coaching. Best-selling author, educator, husband, and father of 3 incredible sons.

Episode Notes

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Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.

SALES SECRET FROM THE TOP 1%

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ABOUT BRANDON

Brandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.

Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world’s best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.

Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”

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FOLLOW LANCE TYSON

WEBSITE ► https://tysongroup.com/

WEBSITE ► http://www.sellbettertoday.com/

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