Brandon Bornancin grew up broke, made millions, bankrupted a startup, and walked away from a million-dollar sales career. Then he spent three years struggling to build Seamless.AI, which went on to reach 1.5 million users and $250 million in sales. In this episode, he shares six lessons from that journey: why sales is the skill that saves you, how to learn from failure, the cost of success nobody talks about, and how to keep going when quitting would be easier.
Everybody sees the $250 million. Very few people see what it took to get there. In this episode, Brandon gets personal about the failures, sacrifices, and near-quits behind building Seamless.AI. The episode is inspired by his recent interview with Steve Cross on the Success Stories podcast.
In this episode, you'll learn:
Want the full story? In the complete 40-minute interview with Steve Cross, Brandon goes even deeper on the bad hires that almost broke the company, the scaling challenges that nearly took it down, how Seamless.AI became an AI-powered sales automation platform, insights from his new book, and what's coming next.
Key quote:
"If customers are paying, staying, and referring others, your business isn't broken. It's just hard. Keep going."
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ABOUT BRANDON
Brandon Bornancin is the Founder and CEO of Seamless.AI, an AI-powered sales automation platform with more than 1.5 million users and $250 million in sales. Before Seamless.AI, he sold for IBM Interactive and Google, went broke building a failed startup, and taught himself to sell his way out of it. He has written seven books, including Scale Your Sales, his playbook for finding prospects, closing deals, and scaling.
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